Pointer and the Gestalt

This poster explores Gestalt principles, demonstrating how perception organizes elements into cohesive forms. Using a playful yet structured approach, the composition blends typography, abstracted imagery, and negative space to illustrate the psychological mechanisms behind visual perception.

The warm, earthy palette and structured layout create a gallery-like environment where the observer actively pieces forms and meanings.
The typography reflects Gestalt’s essence—
unity in diversity—through varied typographic treatments demonstrating segmentation, continuity,
and emergence.